The world of K-beauty here in Seoul isn’t just skin-deep, it’s a way of life! Really, Seoul is a wonderland for anyone who loves all things beauty, from skincare to makeup. It’s a place where you can indulge in the latest beauty trends, discover unique ingredients, and explore new products that you never even knew existed! With K-beauty being a global sensation, there’s no better place to experience it all, than at these top K-Beauty destinations in Seoul.
House of Sulhwasoo in Anguk
The first on our list of K-Beauty destinations is not only selling you beauty, it’s also giving it! Nestled in one of Seoul’s loveliest historical areas, is an adorable little traditional house that is home to none other than House of Sulhwasoo. Sulhwasoo has been a key player in Korean skincare since 1932, and this charming little house is their flagship store.
But wait, there’s more! Not only will you find Sulhwasoo’s most coveted products here, but the House of Sulhwasoo is also a living art gallery! You’ll be dazzled by the fusion of modern and traditional art, all crafted to showcase their products in the most delightful way. Get ready to soak up all the beauty that House of Sulhwasoo has to offer!
Bukchon Sulhwasoo House (북촌 설화수의 집) English Address: 47 Bukchon-Ro, Jongro-Gu, Seoul Korean Address: 서울 종로구 북촌로 47 Naver Maps Google Maps
Tamburins in Anguk
Hold onto your noses, because Tamburins is about to take you on a scent-sational journey! This fragrance brand is a true gem, with a reputation for their out-of-this-world perfumes, candles, and lotions. But it’s not just their heavenly scents that make them stand out – it’s their packaging game that’s truly on point! And if you think their designs are impressive online, just wait until you step into their Anguk store!
Entering Tamurins is like stepping into a magical lime-green wonderland, complete with fascinating displays that’ll blow your mind. And don’t even get us started on the scaled-up room – it’s a sight to behold! You’ll find gigantic versions of their best-selling candles and some pretty purr-fect giant cat figures. Get ready to immerse yourself in the fantastical world of Tamburins!
Tamburins Samcheong Flagship Store (탬버린즈 삼청 플래그십스토어) English Address: 84 Yulgok-Ro 3-Gil, Jongro-Gu, Seoul Korean Address: 서울 종로구 율곡로3길 84 Naver Maps Google Maps
Beauty of Joseon in Anguk
Are you ready for a skincare revolution? Say hello to Beauty of Joseon, the K-beauty brand that’s turning tradition on its head! they’re all about bringing Korean skincare traditions into the modern era, and they’re doing it in style! You’ll fall head over heels for their affordable products that are made with uniquely Korean ingredients, like red bean and ginseng. Beauty of Joseon is quickly gaining fame abroad, and we can see why – they’re simply irresistible! So get ready to treat your skin to a dose of K-beauty magic, at this stop on our list of K-Beauty destinations.
Get ready to be transported into a skincare fairytale at Beauty of Joseon in Anguk! Nestled in the heart of Anguk, a traditional area of Seoul overlooking the modern city, this store symbolizes traditional skincare’s place in the modern world. As soon as you step inside, you’ll be greeted by the signature scent of pine and transported to a traditional garden with modern touches. But wait, there’s more!
Don’t forget to check out the limited edition pouches – they’re super cute, traditionally-inspired accessories that will add the perfect finishing touch to any outfit. So come on in and let Beauty of Joseon take you on a magical journey to beautiful skin!
Beauty of Joseon (조선미녀) English Address: 82 Samcheong-ro, Jongno-gu, Seoul Korean Address: 서울 종로구 삼청로 82 1층 Naver Maps Google Maps
Drumroll, please! We’ve saved the best for last – introducing the one and only, Amore Sungsu, Amore Pacific’s flagship store in the heart of Sungsu! With ever-changing events and pop-ups, it is, without a doubt, the holly grail of K-beauty.
With endless iconic brands like Sulwhasoo, Hera, and Mamonde, you’ll find all your K-beauty favorites under one roof at Amore Sungsu. And that’s not all – there are currently (May 2023) two pop-up events happening that are sure to blow your mind! First up is ‘Adoration’, featuring the amazing artwork of Korean-American illustrator, Son Jungmin. Her fun and unique illustrations make the perfect backdrop for your K-beauty journey. And don’t miss the indie apparel brand ‘Mosquito Murderers Club’ pop-up, bringing a whole new level of cool to this location.
This revamped industrial space is always changing and evolving, so whether it’s your first time in Seoul or your hundredth, be sure to stop by for a truly unique K-beauty experience. Get ready to fall in love with all things Amore Pacific at Amore Sungsu!
Amore Sungsu (아모레성수) English Address: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul Korean Address: 서울 성동구 아차산로11길 7 Naver Maps Google Maps
Want more tea on Skincare trends in Seoul? Click Here to read about the purple foundation everyone is raving about!