Our first fashion-focused campaign with MUSINSA 무신사 and the Musinsa Standard team wrapped up with flying colors. 
Picky Club creators—our offline community of Seoul-based influencers—were selected to attend the Super Sale at the Musinsa Standard Hannam branch to help promote the store to a larger global audience.
The Hannam flagship store recently opened and is the largest among the offline stores welcoming visitors and overseas tourist, with an entire building from basement to the 5th floor dedicated to servicing shoppers eager to get the trendiest Korean fashion.
What is Musinsa Standard?
Musinsa Standard is the private label brand run by Korea’s no.1 online fashion store MUSINSA, which is known for their quality modern basic casual wear at affordable prices.
Members of Picky Club each received a 200,000won gift voucher (~$147) to use on the latest fall/winter ready to wear line up. We saw a diverse range of creators from the lifestyle, fashion and fitness world converge to shoot trendy “fitting room selfies” and tours of the store.
The creators expressed their excitement and dedication as this was a first collaboration for many of them with MUSINSA.
Many even arrived in style with their family and friends to shoot some silly and entertaining videos slaying their autumn looks.
We also saw our mega creators JuliJu Couple serving with their infectious energy and Spanish language content!
Setting the Standard for Future Collabs
While Picky has a long history with k-beauty partnerships with top and emerging skincare brands, this was our first campaign with a major partner in the fashion industry.
This marks our milestone to dive deeper into many more segments beyond beauty. We hope to work close with MUSINSA for future collaborations and bring more exciting opportunities for our fashion conscious influencers!
If you’re a fashion brand looking to work with our Picky Club creators, you can contact our team at [email protected]
If you are a content creator looking for more collaboration with top Korean skincare and fashion brands, please join our Picky Club community here
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