Welcome to the world of K-beauty where innovation and trendsetting never cease. It’s April 2023, and we are thrilled to bring you a curated list of the hottest beauty products that are creating a buzz in the industry. From skincare to makeup, these products are designed to enhance your natural beauty and help you feel confident and fabulous. So, without further ado, the hottest K-beauty newbies of April 2023!
Etude Make-Up Playlist Collection
First on our list of new and exciting products for April 2023 is Etude’s latest collection. It is C👏U👏t👏E👏 It’s giving us warm and cool tones that will leave you looking stunning all year long!
Now, this collection has three different components, perfect for crafting a full-face, K-drama-ready look. We have eyeshadow, blusher, and lip tint.
Heart Pop Blusher
First up on this list of new products for April 2023, we have the Heart Pop Blusher. This product is a magical hybrid of blush and highlighter that gives you the most unique texture you’ve ever seen…Creamy powder anyone?
And get this – it comes in three fabulous colors: Squeeze Berry (a pretty pink), Super Sunset (a bold orange), and Born to Be Chic (a chic beige). The packaging is totally adorable too – a heart-shaped pan nestled in a square container with rounded edges that can fit right in your pocket for quick touch-ups on the fly.
Trust us, you’re gonna love this one. Give it a try and thank us later!
Play Color Eyes
This new pretty little palette is here to make your eyes pop! With two different sets available, the looks you can create are endless! We’ve got The Cool Ballerina – a gorgeous pink palette for our cool-toned cuties. Then, we’ve got the Warm Top of Charisma – a warm beige and brown set perfect for everyday glam.
Trust us, your eyes have never looked better! So grab your palette and start playing around, you’re gonna love it!
Glow Fixing Tint
Now, this is a product we can’t help but be absolutely over the moon about! Etude has revamped its best-selling ‘Fixing Tint’ to give us our favorite product in a whole new texture. Yes! We’re talking GLOSS
The new Glow Fixing Tint somehow manages to give us a long-lasting lip tint with the glorious shine of a gloss. And so, we are left with the best of both worlds – no dryness, no stickiness. But, the best part – it’s available in five different colors! So, what are you waiting for? Go! Try it now!
Isntree : Onion Newpair B5 Ampoule
The Onion Newpair B5 Ampoule should be at the top of every skincare junky’s list this spring. It harnesses the power of the humble onion to provide some seriously amazing benefits! We all knew that every delicious dinner began with an onion, but we never expected to be living in a world where we’d slather onions on our faces!
As it turns out, Muan red onions are rich in geranium and a number of other minerals that are extremely important when it comes to minimizing acne scars and evening out skin tone. Be sure to try it out when you have the chance!
Dasique: Fruity Lip Jam
Next, we have a luscious new lip product! Dasique just released a super cute Fruity Lip Jam! This new creamy product is made with almond oil and comes in 10 different colors inspired by delicious fruits. And the best part? You can layer on the colors for a unique and buildable look. So why not add some fruity fun to your spring beauty routine? Give it a try!
fmgt: Miffy collab edition
Guess what’s hopping in South Korea this year? It’s the year of the rabbit! And let’s be real, what better way to celebrate than by surrounding ourselves with adorable bunny-themed products?!
Speaking of bunnies, have you heard of Miffy? This cute little character was created by a Dutch artist but has stolen the hearts of women all across Korea! And now, get ready to bounce with excitement because fgmt, a sustainable makeup brand under The Face Shop, has teamed up with the artist to release a whole set of Miffy-themed products that are too cute to handle!
We’re talking foundation cushions, liquid foundation, lip glaze, tonner pads, perfume, cleansing foam, hand cream, cleansing oil, peeling gel, eyeliner, and gel nail polish. Seriously, it’s the whole shebang! So if you’re a fan of bunnies or just love cute makeup products, this collection is definitely worth checking out!
Muzigae Mansion: Fitting Blush
Listen up, all you chic boss babes out there, we’ve got a product that’s going to blow your mind! Feast your eyes on this badass blush by Muzigae Mansion – its sophistication with a twist!
Get this – not only is the blush itself vegan, but the packaging is too! Like seriously?! Can we just take a moment to appreciate how freaking cool the packaging is? It’s a triangular swing cap made with vegan leather and metallic finishes – we’ve never seen anything like it! And the best part? It comes in five unique shades that are just begging to be added to your makeup collection!
Trust us, this blush is going to make you feel like a total queen. And we can’t wait to see what other badass products Muzigae Mansion comes up with next!
Choc Choc : Cicamide Power Cream
Skincare gurus, get ready because we’ve got a product that’s about to leave you speechless! The Cicamide Powder Cream by Choc Choc is seriously the real deal – the ingredients list is off the charts!
We’re talking cica extract, ceramide, niacinamide, AND seaweed – um, hello?! It’s like a powerhouse of skincare goodness packed into one perfect product. If you’re trying to achieve flawless skin (and let’s be real, who isn’t?), then this product is going to be your new best friend.
So get ready to slather on some seriously amazing ingredients and say goodbye to skincare woes – the Cicamide Powder Cream is here to save the day!
Espoir : espoir X GROVE NEW CLASSIC Collection
Have you heard about THE collab of April 2023, that’s taking the K-beauty and K-fashion scene by storm? It’s the Espoir and GROVE collaboration, and it’s totally irresistible!
Picture this: a trendy color scheme featuring poppin’ red and creamy colors. This collab has got all your fashion and makeup needs covered with its fun and playful items. They’ve really thought of your whole look – a cute bag and cozy crewneck sweatshirt, paired with gorgeous foundation and lipstick for those who love to glam it up.
Trust us, once you get your hands on these items, you won’t be able to resist flaunting them everywhere you go. So, what are you waiting for? Get your hands on these fab items before they’re all gone!
Goodal : Heartleaf Calming Cooling Sunstick
Are you someone who dreads hot, sweaty summer weather? Well, we have some news for you! We’ve found the perfect sunscreen that will help you beat the heat!
This sophisticated sunstick has a super cool and refreshing effect that will make you feel like you’re chilling in a pool even when you’re out and about. And the best part? It’s vegan and environmentally friendly!
The secret ingredients are Houttuynia Cordata (fish mint) extract straight from Jeju Island and not one, not two, but ten types of Hyalu cooling agents that will leave you feeling like a million bucks. It is known for its anti-inflammatory, anti-bacterial, and antioxidant properties. And don’t worry, this sunscreen is reef-safe, so you can feel good about using it while doing your part to protect the ocean.
Oh, and did we mention that it comes in refillable packaging? That’s right, no more wasting packaging and harming the planet. So, what are you waiting for? Give your skin and the environment the love they deserve!
Haruharu Wonder: Black Rice Sunscreen
Yep, you got it right! It’s another sunscreen! But this ain’t just any ordinary sunscreen. We’re talking about Haruharu Wonder’s latest addition to their skincare lineup for April 2023. And boy, are we excited to share it with you!
If you’re like us, who’ve been in hibernation all winter long, this sunscreen is just what we need to step out into the sunshine again. You can choose from not just one, but TWO formula options – mineral and chemical. We know, we know, it’s hard to decide which one to go for. But don’t worry, both have their own pros and cons. So, give them a whirl and pick the one that works best for you.
Now, listen up, folks! This sunscreen is still a Korea-exclusive item, and the rest of the world hasn’t been able to get their hands on it yet. But don’t fret. Picky has the inside scoop.. we were able to get our users early bird access to this amazing product. We’ve got some tea to spill! You can check out reviews on the mineral version by Clicking Here, and the physical version by Clicking Here.
It won’t be long before it’s available on their site. So stay tuned! In the meantime, we’ll drop a link to the product on their Korean site, just in case. Get ready to bask in the glory of the sun, my fellow sun lovers!
Want to discover more fun K-Beauty products? Click Here to read about a purple foundation cushion!