How to get free PR packages from Top K-Beauty Brands

2 months ago

By Team Picky

Are you looking for free PR packages from your favorite K-beauty brands?

Want create content for the top trending skincare companies while trying out their products? And get paid for all of your efforts?

If you answer “Yes” to all three questions, then you’re in the right place. We’re no longer gatekeeping the secrets.

Introducing our “MADE IN SEOUL” interview series with our most successful Picky Creators. In every interview, you’ll hear directly from our influencers, learn how they received free PR packages and how they succeeded in making a career out of content creation in K-beauty with Picky and our brand partners.

Our first spotlight star is Kiran Kahlon from India. As of this writing, Kiran has 127K followers on IG and 54K followers on TikTok. With 2 years of experience working at Picky on our paid campaigns and as a member of Picky Club, Kiran holds a wealth of knowledge on what it takes to make compelling content for major and niche Korean beauty brands.

Interview Speed Round with Kiran

Q1: Tell us about yourself and what are you currently doing

My name is Kiran and I’m currently a content creator and full-time student at Jeonbuk National University completing my Master’s degree in international trade.

Q2: How did you get into content creation?

I moved to Korea for my studies and started creating content in my free time, which quickly became my favorite thing to do. That’s how I got into the K-beauty world and tried so many amazing products.

Q3: What made you decide to create content on K-beauty?

K-beauty is popular everywhere, and being in Korea, I wanted to learn more about it. Creating content is a great way to do that.

Q4: What does Picky do better than other influencer companies?

Picky allows creators to be themselves and encourages creativity. They also work with top brands and offer great incentives. One of my best experiences with Picky was when I earned a $1,000 bonus for creating viral content. It was such an exciting moment that inspired me to get even more creative and work more closely with Picky. Furthermore, as a student, working with Picky not only helps me manage my expenses in Korea but also lets me have fun with the team, attend exciting events, and enjoy every moment of this journey.

Q5: Favorite Korean skincare brands?

Torriden, Klairs, and VT.

Q6: What do you feel is the biggest lesson you’ve learned so far living in Korea and what advice would you give to other immigrants/creators looking to work here?

The biggest lesson I’ve learned in Korea is that language is key to connecting with the culture and people. For creators, Picky is a great foreigner-friendly option, offering opportunities whether you’re here short-term or long-term.

How Did Kiran Succeed as a Picky Creator?

Finding a Niche And Active Audience

As an Indian student experiencing life in Korea firsthand, Kiran is able to share all the latest information on Korea to her followers back home. Most of her followers are Indian with immense interest in not only Korean culture but also K-beauty. In fact, according to market analyst Mordor Intelligence, the K-beauty market in India is expected to grow annually by 9.4 percent from 2021 to 2026.

This signals growing demand from Indian consumers, which also means greater interest in Kbeauty focused contents such as product reviews and skincare tips from Indian social media users, over 385M on Instagram alone.

Creating Content Uniquely Your Color

Kiran started creating content on her personal experiences as an international student in Korea. She shared about her daily experiences through vlogs about her travels, mukbangs, and more—all in her mix of English and mothertongue Punjabi.

Success with Viral K-Beauty Brands

When Kiran joined Picky as a creator, she was able to expand her contents to more collabs with K-beauty brands and expose her audience to new and exciting contents covering the latest skincare trends and products from Korea.

Some of her most successful campaigns at Picky earned her huge bonuses when they became the most viral video. One campaign was with FLASKIN promoting their latest line of rice based toners, earning her $500 in bonuses for her high engaging video. All the products she received was through applying to campaigns on our Picky App and Picky Creator program.

Success with Picky Club – Seoul Based Content Community

Working also as a member of Picky Club, Kiran was able to produce numerous videos for our brand partners that became viral globally. She joined our campaign with VT Cosmetics to create videos with their latest vegan PDRN essence cream! With FWEE, she got her hands on the viral blurry pudding pot and visit the local FWEE pop-up store in Seongsu.

With a combination of consistent effort and delivering great results to our Picky skincare partners, Kiran built her brand and following. Needless to say, we are super proud to have Kiran as a member of the Picky community!

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